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Punkt Shop / Legal

Privacy Policy

Effective 17.08.2026

1. Data controller

The controller is Studio Punkt Ltd., company ID 160072701, registered at 29A Philip Makedonski Str., 4000 Plovdiv, Bulgaria.

Privacy contact: office@punkt.studio.

2. Data we process

We may process your name, email, telephone number, delivery address or selected office/locker, order contents and value, invoice details, correspondence, session data and standard server logs. We do not receive or store card details: card payments are processed entirely by myPOS, and with payment on delivery you pay the courier. With your consent we also process the data described in section 8 (cookies, visit analytics and advertising).

3. Purposes and legal bases

  • accepting, fulfilling and delivering orders — performance of a contract and pre-contractual steps;
  • issuing and retaining accounting documents — compliance with legal obligations;
  • handling returns, complaints and enquiries — contract, legal obligations and legitimate interests;
  • site security, fraud prevention and legal claims — legitimate interests;
  • visit analytics and advertising measurement through cookies — only with your consent (section 8);
  • marketing — only with separate, freely given consent if such a service is introduced.

4. Recipients

We disclose only necessary data to Speedy for delivery pricing, fulfilment and waybill creation; myPOS to process card payments; hosting and email providers; accountants and professional advisers; competent authorities when required by law; and, with your consent, Google and Meta, with our advertising agency Punkt Digital seeing aggregated reports (section 8). Each recipient receives only what is necessary for its role.

5. Retention

Order and accounting data are retained for applicable statutory periods, which may reach 10 years in some cases. Complaint and correspondence records are kept until the matter and applicable limitation periods expire. Cart data is held in the browser session and normally expires after 14 days of inactivity. Server logs are retained for a limited period according to the hosting configuration and security needs.

6. Transfers outside the EEA

With your consent, Google and Meta may transfer data to their affiliates in the United States under the EU-U.S. Data Privacy Framework and standard contractual clauses (section 8). Otherwise we do not transfer personal data outside the European Economic Area; if a provider requires such a transfer, it will take place only under an applicable GDPR transfer mechanism and appropriate safeguards.

7. Your rights

You may request access, rectification, erasure, restriction, portability, object to legitimate-interest processing, and withdraw consent without affecting earlier lawful processing. Statutory retention duties may limit some requests.

Contact office@punkt.studio. You may also complain to the Bulgarian Commission for Personal Data Protection.

8. Cookies, visit analytics and marketing tracking

The data controller is Studio Punkt Ltd., company ID 160072701, registered at 29A Philip Makedonski Str., 4000 Plovdiv, Bulgaria, email: hello@punkt.shop.

What we use

When you visit punkt.shop we use cookies and similar technologies in three categories:

  • Necessary — to run the site: cart, checkout, security and remembering your cookie choice. They do not require consent (Art. 4a(3) of the Bulgarian Electronic Communications Act).
  • Analytics — Google Analytics 4 (Google Ireland Ltd.), loaded through Google Tag Manager. It shows us how many people visit the shop, where they come from and which pages and products they look at.
  • Marketing — Meta Pixel and the Meta Conversions API (Meta Platforms Ireland Ltd.), and later Google Ads (Google Ireland Ltd.). They let us measure which ads lead to purchases, show ads to people who have already visited the shop, and reach similar audiences on Facebook, Instagram and Google.

Analytics and marketing tools are switched on only after you consent through the cookie banner. The legal basis is consent (Art. 6(1)(a) of the General Data Protection Regulation, GDPR). If you refuse, the site works normally; Google may receive only anonymous, cookieless signals (Google Consent Mode) that do not identify you.

What data is processed

After consent: IP address, device and browser type, cookie identifiers, pages and products viewed, items added to the cart and, for a purchase, the order number, value and products. So that a purchase can be linked to the ad you saw, your email, phone number, name, city and postcode from the order may also be passed to Meta and Google, only in hashed (unreadable, SHA-256) form. We never pass on payment or card data.

Recipients and transfers

The data is processed by Google Ireland Ltd. and Meta Platforms Ireland Ltd. and may be transferred to their affiliates in the United States. The transfer is based on the EU-U.S. Data Privacy Framework and standard contractual clauses. The agency that manages our advertising (Punkt Digital) has access to aggregated reports as a data processor.

Retention

Google Analytics data is kept for up to 14 months. Each cookie's lifetime is in the table below. Your cookie choice is remembered for 12 months, after which we ask again.

CookieProviderCategoryPurposeLifetime
sessionidpunkt.shopNecessarySession, cart, checkout, sign-in2 weeks
csrftokenpunkt.shopNecessaryForm security1 year
messagespunkt.shopNecessaryShort notices such as “Added to cart”Until the notice is shown
punkt_consentpunkt.shopNecessaryRemembers your choice12 months
_ga, _ga_QS3NDKD084GoogleAnalyticsDistinguishes visitors and sessions2 years
_fbp, _fbcMetaMarketingAd measurement and audiences90 days
_gcl_au (once Google Ads starts)GoogleMarketingAd measurement90 days

Besides cookies, the browser's session storage keeps the colour of the last page you opened, for the smooth transition between pages. It contains no personal data and is deleted when you close the tab.

Your rights

You can withdraw or change your consent at any time from the “Cookie settings” link at the bottom of the site. Withdrawal does not affect the lawfulness of processing before it. You have the right of access, rectification, erasure, restriction and objection by writing to hello@punkt.shop. You may also complain to the Bulgarian Commission for Personal Data Protection (2 Prof. Tsvetan Lazarov Blvd., Sofia, www.cpdp.bg).

More on how Google and Meta use data: policies.google.com/privacy and facebook.com/privacy/policy.

9. Security and updates

We use reasonable technical and organisational safeguards, including HTTPS in production, restricted administrative access and data minimisation. We may update this policy when our services or the law change; the current version and effective date will remain available here.

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Punkt Studio
38 Otets Paisiy Str.
4000 Plovdiv, Bulgaria
Contact
hello@punkt.shop
+359 899 105 622
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© 2026 Studio Punkt Ltd. · Company ID 160072701 · 29A Philip Makedonski Str., 4000 Plovdiv, Bulgaria

Cookies

We use necessary cookies to run the shop. With your consent we also use Google Analytics to understand visits, and Meta and Google advertising tools to measure our ads. Privacy policy